Develop marketing strategy

Develop marketing strategy - Processes ()


generated_by	build_archi_xml.py::gen_process_context_view
generator_path	pedro/capabilities/build_archi_xml_assign/build_archi_xml_assign.py
run_at	2026-10-19T19:14:10
view_type	capability_processes


Market and Sell Products and Services
Understand markets customers and capabilities
Evaluate and prioritize market opportunities
Evaluate and prioritize market opportunities - Context
Understand markets customers and capabilities - Processes
Develop and manage marketing plans
Develop and manage pricing
Develop and manage pricing - Context
Track customer management measures
Track customer management measures - Context
Develop and manage promotional activities
Develop and manage promotional activities - Context
Develop and manage marketing plans - Processes
Develop and manage sales plans
Manage sales partners and alliances
Manage sales partners and alliances - Context
Develop and manage sales plans - Processes
Develop marketing strategy
Design and manage customer loyalty program
Design and manage customer loyalty program - Context
Define pricing strategy
Define pricing strategy - Context
Define offering and customer value proposition
Define offering and customer value proposition - Context
Analyze and manage channel performance
Analyze and manage channel performance - Context
Develop marketing communication strategy
Develop marketing communication strategy - Context
Define and manage channel strategy
Define and manage channel strategy - Context
Develop marketing strategy - Context
Market and Sell Products and Services - Processes


Market Opportunity	Evaluate and prioritize market opportunities	Define offering and customer value proposition
Loyalty Program Report	Design and manage customer loyalty program	Track customer management measures
Pricing Strategy	Define pricing strategy	Develop and manage pricing
Value Proposition Statement	Define offering and customer value proposition	Develop marketing communication strategy
Channel Performance Report	Analyze and manage channel performance	Define and manage channel strategy
Marketing Communication Strategy	Develop marketing communication strategy	Develop and manage promotional activities
Channel Strategy Plan	Define and manage channel strategy	Manage sales partners and alliances